How to Use Videos to Captivate Your Customers

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Choose the right topic

What do you know how to do that would add value to your customers’ lives if you could show them how to do it? If you can teach people how to build a cabinet, for instance, you have a great subject for a video product to sell. If you lost weight and got into shape following your own exercise routine, or if you stopped smoking and have helped others to stop smoking, you have a subject for a video product that customers will want to buy. Creating videos for free access is also another cool way for your customers to feel that you are invested in their needs. It will also help you build up your YouTube channel, if that’s a social medium suitable for your business.

If you have a gift for inspiring people with stories or motivational talks, you have a product that can give tremendous value to someone’s life. In short, whoever you are, whatever you do, you probably know how to do something that thousands of people would want to know how to do, too, – if the product existed, and if customers knew where to find it.

If you don’t have an idea for a video product, but you have a strong desire to get into the business of video publishing on the internet, you can partner with someone you know. Your partner provides the talent and you provide the management, which after all is the business model that allows almost all large video and film projects to be developed, produced, marketed, and distributed.

Believe in yourself and the customers will follow

Believe in yourself- be sure to guarantee your videos. Have the courage to do this, and you’ll start to build the type of customers that become a volunteer marketing force for your business. If you give your customers information of value to them, and if you have delivered the content in an enjoyable and entertaining format, your guarantee of customer satisfaction will act as a powerful marketing tool to ultimately boost sales and conversions.

Never try to cover up a lack of content by adding surface production values for cosmetic effect. No matter how good a video product looks to the eye, it will make customers very unhappy if they don’t find anything of value in the content. Additionally, if your videos are for sale, never add on footage just to make the product longer so you can justify a higher selling price.

Give your customers a product that add value to their lives, and they will become loyal repeat buyers and customer evangelists for your company or your blog. Believe in your video products and your customers will believe in them, too.

Finally, don’t get intimidated by thinking that you have to have a studio with all the bells and whistles to make a great, professional looking video. There are tons of options on the internet for even the novice to create awesome, engaging videos that didn’t take a lot of money or equipment to produce. Do your research, make quality videos, and you will have an arsenal full of rich content for your customers that will keep them coming back over and over again.

#contentmarketing #videomarketing #videoproduction

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