Christian Rebranded

Examine yourselves, to see whether you are in the faith. Test yourselves. Or do you not realize this about yourselves, that Jesus Christ is in you? — unless indeed you fail to meet the test! 2 Corinthians 13:5

As a Public Relations professional, it is part of my job to find out what’s trending in my field.  A very popular buzzword today is “branding.”  Companies, people, and entertainers  – almost everyone in every field is trying to figure out how they can successfully monopolize their “brand” and communicate its relevance to their publics.  I read in an article recently that each one of us is the CEO of our own company – ME, Inc. – which means that we are our own brand and everything we say and do reflects on our brand.  Whether we are taken seriously – both in business and in life – whether we prove ourselves to have integrity, character or appear trustworthy to others – all shows how we are branding ourselves to other people.  Many people will find that over time, because of myriad reasons, they will need to re-brand themselves.  Perhaps they are going into a totally new career path after having had the same career for many years or that they have had some trouble in their lives that now causes them to re-organize, reassess or start over – they are now looking to re-brand themselves.

Well, all of these things got me to thinking about the Christian life.  As Christians our brand, if you will, is Jesus Christ! He is who we represent, His Word is what we represent and His Will is what we follow.  But how does that brand really look to those around us? For we are not our own CEO – Jesus holds that title in our lives.  Do we really, in fact, represent Jesus Christ, or do we need to re-brand ourselves so that we are really communicating to the world His relevance?

Paul gave the Corinthian church a clear directive: “Examine yourselves to see whether you are in the faith. Test yourselves.  Or do you not realize this about yourselves, that Jesus Christ is in you?”  WOW! Sounds to me like advice for each of us to check our brand! At this point, Paul was responding to suggestions that he show proof that God was speaking through him.  Paul flips the script and demands that they take an internal audit of themselves to make sure that they were of the faith! Garland, a NT commentator notes, “To see whether you are in the faith” may also be translated “to see whether you are holding the faith” (RSV). “Faith” here does not refer simply to trust in Christ, which is its primary meaning in Paul’s usage, but to the whole Christian way and truth (see Titus 1:13; 2:2). It is not a matter of examining their doctrines, however, but of bringing their conduct and thinking into conformity with their belief in Christ.”[1]

So, what does your brand look like? In your daily life are you representing Jesus Christ? Do you have character in your dealings with others? If someone were to say your name, what do you think they would say to describe you? Yes, that’s your brand to others! So, are you always seeking to solidify your brand or are you in major need of a re-branding? Examine yourself. Test yourself. And then make an effort each day to show that Jesus Christ is the CEO of your life!

c/Candie A. Price

[1] David E. Garland, vol. 29, 2 Corinthians, The New American Commentary (Nashville: Broadman & Holman Publishers, 1999), 546.

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